Company Report: Trend Homes
Trend Homes Building 1,200 homes in a year means Trend Homes must keep on top of the logistics of construction...

Despite being located in the Southwest desert where rain is rare and snow or freezing rain is even rarer, Trend Homes of Arizona still faces some daunting challenges to maintaining its competitive edge in the homebuilding market. However, through innovative uses of technology, thoughtful management of its inventory of developable lots, and strategic management of its subcontractors this company has managed to maintain average growth of 15 percent per year.

The company began its life in 1966 in Salt Lake City under the moniker Trendsetter Homes. In 1989, the founders made the strategic decision to move the company to the Phoenix, AZ., area where it has remained since then under its current title.

Trend Homes is actually one of a few companies held by the umbrella company PFP Holdings, Inc., which is intended to vertically integrate key elements of the homebuilding/buying business. Along with Trend Homes, PFP owns Classic Communities, which builds condominium communities; Home Show Mortgage, which offers home loan products; and its own title company. Trend Homes fits within the portfolio by building single family homes for first time buyers, second home buyers, and luxury homes.

According to Reed Porter, CEO of Trend Homes, the company builds an average of 1,200 homes per year and at any one time has between 600 and 800 homes in various stages of construction.

Maintaining Their Building Schedule

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