Looking to grab the global spotlight ahead of the 2012 Summer Olympic Games, London is putting a spin on modern architecture with the world’s first rotating tower.
The 80-story skyscraper will boast independently-rotating floors that can be orchestrated to give the building a fluid, changing look architect David Fisher hopes will usher in a new era of architectural design.
Dynamic Architecture, the firm behind the unique design, was initially planning for the first project to take place in Dubai, but because of financial concerns and other factors the team decided to focus instead on the London project.
While the status of the Dubai project remains ambiguous, the firm is optimistic that work will begin when the regional economy has recovered.
Construction of the London tower should begin sometime this year, according to a representative of the architecture group, as the firm hopes the project will ‘serve as a landmark’ during the media frenzy of the Olympic Games this summer.